Now that you’ve collected and synthesized your data, it’s time to communicate the findings to the people in your organization. Calculating your deal velocity is simple: Multiply the number of sales opportunities by the average deal size and your win rate, and then divide that result by the length of your sales cycle. Deal velocityĭeal velocity is the speed at which a company negotiates and signs a contract to close a deal. Totango ’s customer health score tool allows you to get an instantaneous view into the status and engagement of your customer. The customer health score is a metric that helps determine whether a customer will grow, stay consistent, or is in danger of churning. LeadSquared is a tool that offers advanced deal scoring automation with a quick and efficient lead management system to control your customer journey. The higher the value, the better the deal. Deal scoringĭeal scoring is a numerical value assigned to your deal. The HubSpot Marketing Hub offers predictive lead scoring, using a machine to parse thousands of data points to find the best leads. For example, a lead can have a higher score if they had opened one or more sales outreached emails or attended a webinar. Lead scoringĮssentially, lead scoring is the process of assigning a score to a lead or prospect based on its fit with predefined criteria. There are four key components of synthesis: 1. Synthesisĭata synthesis is essentially putting together all the data you’ve gathered from the collection process and coming up with a conclusion that can help drive your revenue. LeadMagic is a great tool to use to identify your website visitors and turn them into customers. With several data points feeding into your CRM, you can qualify for better leads and more personalized messaging. Contact enrichmentĬontact enrichment brings publicly available data together to build a more extensive profile of your customers. HubSpot and Hive are easy-to-use tools that build automated workflows across thousands of work apps. Task automation uses software to reduce manual handling of tasks with the goal of making processes more efficient and employees more productive. Video conferencing tools like Chili Piper and Microsoft Teams are easy and simple to facilitate collaboration among employees–even from home. The rise of the remote workplace has enabled businesses to hold meetings virtually. Tools like the HubSpot phone integration with Aircall allow you to connect all your call information on HubSpot, giving you the ability to save your client records instantly. Keeping in contact with customers and partner businesses is essential to an organization. Email automation tools like Mailchimp and Sendinblue make the process quick and simple. It’s a great way to reach the right people at the right moment without doing the work every time. Use email automation to send time or action-triggered emails to targeted subscribers. Let’s take a closer look at what each of these means. Collectionīefore you can put your data to use, you have to gather it through the collection process.Ĭollection is data comprised through the emails, calls, meetings, tasks, and contact enrichment of your business. RevPartners designs, builds, and executes revenue operations to support a holistic, go-to-market strategy through the collection, synthesis, and dissemination processes. If you’re looking for a business that can help you outsource your RevOps, consider RevPartners. It’s important to recognize how all three processes play a role in your RevOps to ensure your business is maximizing its revenue potential. Each of these automated processes helps run operations more effectively using data-driven resources. More succinctly, RevOps is the collection, synthesis, and dissemination of data. Looking for a reliable platform you can use to implement RevOps? Consider using HubSpot as a CRM. When implemented correctly, RevOps creates a predictable revenue stream for your company and uncovers new areas of growth. RevOps can be considered the “science of sustainable revenue growth.” RevOps professionals must have a statistical, data model for running their GTM model that allows for observation, measurement, experiment, testing, and modification.
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